All images © Louise Jackson photography 2019
BEYOND YELLOW, LONDON
BUSINESS: WOMEN'S CLOTHING
Founder, Sara Morton, wanted photography that reflected the essence of
what her dresses are all about...British contemporary designs, sustainably-
sourced materials and working closely with the factory that produce them.
Key requirements were:
- Vivid imagery to depict the sustainable nature of the materials she uses for
both her dresses and packaging.
- Edgy, powerful, yet simple fashion shots, depicting the styleand detail
that has gone into creating these effortless-to-wear statement pieces.
"I worked with Louise initially on a branding project for my business
covering head shots and still life imagery for my website. I was so impressed
with Louise’s creativity and attention to detail, she also had a very easy
manner. When looking for a photographer for my fashion shoot, I had
no hesitation in asking Louise. Prior to the shoot we discussed styling and
Louise had a clear direction of how to interpret my brief. On the day of the
shoot Louise was very professional, checking the shots as the shoot
progressed to ensure she’d captured everything. Post shoot, the photos
were meticulously edited to achieve a consistent look for my site. I
couldn’t be happy with the end result and I look forward to working with
Louise again on my next project."